Developed a multi-audience lookbook to inspire homeowners, builders, and interior designers using real-world installations. I researched Séura projects nationwide, sourced imagery, handled permissions, and ensured proper credits. The book was printed at scale for the dealer network with a long shelf life, serving as both inspiration and a practical sales tool. In parallel, I built a streamlined reorder flow on the Séura website that tied into inventory management and automated fulfillment, making restocks easy for dealers.