Created “Destination Backyard,” an offsite brand experience at CEDIA 2019 when exhibit costs spiked. We partnered with a complementary exhibitor, rented the parking lot across the street, and built a full outdoor showcase that demonstrated product performance better than the show floor allowed. I led creative and branding, exhibit design and sourcing, on-screen content, partner coordination, onsite build and logistics, and all marketing assets pre-, during, and post-event. The result: record lead scans, stronger product demos, and meaningful cost savings by sidestepping show-floor restrictions. The concept became a repeatable playbook we used for several years, until Séura exited the outdoor category.
Product vignettes provided engagement opportunities for visitors to engage with our products in ways consumers would use at home. Examples include gaming, peaceful outdoor yoga, and movie night.
